4C - SHAVONE.
4C is a work celebrating conceptual beauty salon rituals, while capturing the hidden deeper meanings behind the rituals. Both literal and symbolic. Also capturing small accessory details / black hair product shots to create a nostalgic and contemporary black hair vibe.
4C was debuted with Billboard as the go to summer anthem championing the voices of Black women everywhere.
Client: SHAVONE. | Role: Director + Creative Director
WHAT I LOSE TIME DOING
Building worlds is about creating something that you have never experienced before yet relish in the possiblity of what could be. It is one of the greatest treasures I have ever had the pleasure of yielding.