4C - SHAVONE.
4C is a work celebrating conceptual beauty salon rituals while capturing the hidden deeper meanings behind the rituals. Both literal and symbolic. In order to embed this as a moment within the cultural conversation, we partnered with GIPHY to make this fully integrated across platforms.
4C was debuted with Billboard as the go-to summer anthem championing the voices of Black women everywhere.
Client: SHAVONE. | Role: Director + Creative Director
WHAT I LOSE TIME DOING
Building worlds is about creating something that you have never experienced before yet relish in the possibility of what could be. It is one of the greatest treasures I have ever had the pleasure of yielding.